GenAI Adoption Starts to Generate Value

It's no longer a question of what value GenAI brings, but how much value and where

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🌟 GenAI Adoption Spikes

The latest McKinsey report, The State of AI in Early 2024, highlights the rapid adoption and tangible benefits of generative AI (GenAI) across various industries. In just ten months, the percentage of organizations regularly using GenAI has nearly doubled to 65%.

This surge in adoption is accompanied by significant business value, with companies reporting both cost reductions and revenue increases. The report underscores that while GenAI is being integrated into multiple business functions, marketing, sales, and product development are the areas seeing the most substantial impact.

The report also delves into the risks associated with GenAI, particularly:

  • Inaccuracy

  • Intellectual property infringement

  • Cybersecurity

Despite these challenges, leading organizations are implementing best practices to mitigate these risks and maximize value. These high performers are not only using GenAI in more business functions but are also customizing their AI models to better fit their specific needs, thereby gaining a competitive edge.

The report emphasizes the importance of a strategic approach to GenAI adoption, focusing on reimagining workflows and ensuring robust governance and risk management practices.

Finally, the report highlights the need for organizations to invest in building the necessary capabilities to scale GenAI effectively. This includes upskilling non-technical staff, developing a clear governance model, and ensuring data integrity and security.

The findings suggest that while the journey with GenAI is still in its early stages, the organizations that are proactive in addressing these challenges and leveraging the technology strategically are already seeing significant returns on their investments.

Highlights from the Report

Respondents expect GenAI to lead to significant or disruptive changes in their industries, with material benefits already visible, such as cost decreases and revenue jumps.

GenAI Adoption Surges:

  • AI adoption has jumped to 72%, up from around 50% in previous years.

  • The biggest increase in adoption is seen in professional services.

Widespread Use Across Functions:

  • GenAI is most commonly adopted in marketing and sales, product and service development, and IT.

  • The average organization uses GenAI in two functions.

Personal and Professional Integration:

  • More respondents are using GenAI at work and in their personal lives.

  • The largest increases in GenAI use are seen in Asia–Pacific and Greater China.

Investments and Value Creation:

  • Organizations are investing significantly in both GenAI and analytical AI.

  • Human Resources sees the largest share of cost decreases from GenAI use.

  • Supply chain and inventory management report meaningful revenue increases.

Emerging Risks and Mitigation:

  • Inaccuracy remains the most recognized risk, with organizations actively working to mitigate it.

  • Responsible AI practices are crucial, including data security and robust training for employees.

High Performers Lead the Way:

  • High-performing organizations attribute more than 10% of their EBIT to GenAI.

  • These leaders are using GenAI in more business functions and are more likely to develop customized solutions.

Human Resources sees the largest share of cost decreases from GenAI use.


  1. Efficiency is Key: Generative AI can automate mundane tasks, enhancing productivity and allowing HR professionals to focus on strategic goals.

  2. Personalization Matters: AI can tailor employee interactions, making engagement and training more effective and enjoyable.

  3. Data is Power: Leveraging AI to analyze data helps in making informed, impactful HR decisions.

By understanding these key points, you as HR professionals can better grasp the importance of adopting and effectively utilizing GenAI within your organizations. This knowledge will empower you to lead the way in transforming HR practices, driving innovation, and achieving business goals through the power of GenAI.

Perpeta Paul Pointer:

What is one way you are going to use GenAI to decrease your HR expenses?

📄 Prompt of the Week

Here's a sample prompt that you can use to discover ways you can use GenAI to decrease your HR expenses.

Identify and describe three effective strategies to decrease HR expenses in our organization. Please consider the following details to tailor your response:

Summarize Cost-Saving Measures in Recruitment:

Consider strategies such as using AI-driven applicant tracking systems or leveraging virtual interviews. Provide examples and potential savings.

Analyze and Propose Optimization in Benefits Management:

Look into optimizing health benefits and retirement plans without compromising employee satisfaction. Include data-driven suggestions and potential impacts.

Create Alternatives for Employee Training and Development:

Explore options like online training platforms or in-house development programs that reduce costs. Compare these alternatives with traditional methods and highlight cost differences.

Data Specifics:

Use the following information to make your analysis more relevant:

Current recruitment expenses: [Enter current recruitment expenses here]

Annual benefits cost: [Enter annual benefits cost here]

Training and development budget: [Enter training and development budget here]

Please provide detailed insights, potential cost savings, and examples where applicable. Tailor the recommendations to fit the specifics of our organization as much as possible.

Replace the items in the [ and ] brackets to meet your specific needs.

This prompt is designed to help you join the number of companies who find value in GenAI. 🚀

Want to learn more about prompting? Paul publishes a Prompt a Day newsletter on LinkedIn!

Click Here to subscribe and get a daily idea of how to create great prompts across a variety of topics, both personal and professional.

📱 Other AI News

Here is a roundup of other AI news we found interesting and relevant. Click on the heading to read the full article.

The Third Thumb, created by University of Cambridge augmentation and prosthetics designer Dani Clode, is a 3D-printed robotic thumb controlled by a user’s toes. Once equipped via a wrist strap, the robotic digit sits on the side of a palm opposite of a user’s biological thumb and resembles a sixth, elongated finger. The thumb, which is part of a growing field of technology referred to as “wearable motor augmentation,” is being designed to enhance users’ biological capabilities with an eye toward ensuring accessibility and equal access. 🦶🏼

Until next time, keep managing and developing people, one AI prompt at a time! 💎


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